How does Hinge make money? Hinge business model that you can replicate

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Written By Soliu

 

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Hinge is one of the largest online dating apps that that people actually patronized in the relationship industry. How does Hinge make money since its services are supposed to be typically free?

So if you are curious how Hinge Corporation makes money, this article will tell you the Hinge revenue model that you can replicate.

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But before then, it’s very important to look at what Hinge is all about, how Hinge works, and finally, how does Hinge make money.

What is Hinge?

Hinge is a mobile dating app that allows its users to connect with people who are likely to be interested or compatible with one another.

The app’s users have the luxury to view people’s profiles based on their dating preferences and the profiles they ‘like’ in order to match with them.

The dating site was founded by Justin McLeod and it came into limelight in 2012. Ever since then, it has grown to become a household name.

According to research, Hinge now has more than 6 million monthly — with a $2 billion valuation — active users that patronize the site with pleasure

Some of Hinge’s biggest competitors in the industry include Tinder, Bumble, and other famous mobile or online dating apps.

Hinge business model

How does Hinge work?

There is no hard and fast rule on how Hinge works or how to set up Hinge to function properly.

Like any other mobile dating app or platform, Hinge works by setting up the following

Set up a profile: To start using Hinge, you need to download the app and register by creating an account, either using your name or nick.

After that, set up your profile by filling out all the basic but necessary information about you. Add photos, set your preferences, and fil out your prompts

Like other people’s profiles: After you must have registered and set up your own profile too, you can start engaging on Hinge.

Engaging means viewing and liking or disliking other user’s profiles in a section tagged ‘Discover’ on the mobile app.

Other than liking a profile, you can also comment on any parts of the user profile, photo or prompt.

Start conversing with your matches: Once you like someone and the person likes you back, you become a ‘match’ in Hinge.

Matches can go ahead to start conversing right away and they can exchange unlimited number of messages to one another.

Hopefully, you can go on a date with your conversation, do strike it well…!

Hinge’s Target Users

Every mobile or online dating app have their own target audience. Hinge’s focus as a brand is on long-term relationships, not hookups.

Unlike its biggest rival Tinder, Hinge’s aim and objectives is to help people find their soulmate. Someone they want to end up with.

As a matter of fact, the mobile app’s slogan is read “designed to be deleted.” Equally, Hinge target younger and single guys, making it to have similar pattern with Tinder.

Unlike eHarmony and Match.com, Hinge doesn’t target old folks. It prefers young individuals that are ready to be committed.

Thus, the mobile app is designed toward facilitating real conversations, creating profiles that allow users to get to know each other.

And utilizing data to ensure successful dates. The brand even goes as far as checking if the “Match” ever go on a date and if the date was successful.

Plus, company’s website has recommendations from Hinge staff on the best places to visit for a date.

This shows how much and efficient the app and brand prioritizes quality over quantity when it comes date facilitation.

How does Hinge make money?

Now, back to the question, ‘ how does Hinge make money? Here is where we’ll be discussing the Hinge business model that you can replicate.

Be informed that Hinge has more than 6 million monthly users that are active swiping left and right on their app.

Of those figures, over 400,000 of them are paying users. So how does Hinge make money from these paying customers?

The following is the breakdown analysis of the Hinge revenue model and its business strategy that you may want to copy.

Note that Hinge has a genuine revenue model that makes money in two (2) distinct ways and they are; Preferred Membership and Boosts.

1. Preferred Membership

One of the two ways that Hinge use as its revenue stream is through preferred membership.

Hinge makes money and generate income by offering a paid subscription service called “Preferred Member” to its users.

From inception till now, the company has more than 6 million active users swiping left and right on their app. Of those numbers, over 400,000 of them are paying users.

Also, Hinge operates on a free+premium business model. That is to say the dating app service is free but with limited features.

Any user that demands for full feature will have to upgrade to the premium plan. This premium plan, therefore, requires a subscription fee.

Premium Preferred membership gives users the luxury of sending unlimited likes, see who likes them, set extra preferences, and “go on 2x more dates.”

The Hinge Preferred Membership subscription plan are as follows:

  • 1 month: $29.99
  • 3 months: $59.99
  • 6 months: $89.99

2. Boosts

The last revenue model adopts by Hinge is what the company called ‘Boosts’. Hinge makes money by selling its premium features as one-time purchases.

That is, with Boosts subscription, users can boost their profiles to be seen more for one (1) hour. The Hinge Boost Cost is as follows:

  • 1 boost: $9.99
  • 3 boosts: $26.97
  • 5 boosts: $39.95
  • Superboost: $19.99

Summary

As said earlier, Hinge is a mobile dating app that allows its users to connect with people who are likely to be compatible with one another.

As free as the mobile dating app is, Hinge actually generate millions of dollars every month. How does Hinge make money out of this?

The answer to the above question is what this publication just provides. Take your time to go through and you’ll be enlightened.

You never can tell, you may find one of the Hinge revenue model interesting and might want to replicate it.


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