Bumble Business Model: The Future of Digital Dating?

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Written By Esosa

 

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How does bumble make money? Bumble business model.

If you’re trying to start something similar to Bumble, then you must have these questions: “How does Bumble make money?”. But to know these things, you must first learn the Bumble business model. 

So, for those reading this, but wondering what exactly is Bumble? 

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Well, it’s a free dating service and online community for singles where you can make new friends and make new friends. It is available on both iOS and Android devices. So it depends on what you want to use it for; if you want to meet new people, create genuine matches and meaningful relationships, chat with random people and make new acquaintances, or extend your social and professional network, online dating can help you achieve your goals.

So, is bumble only used for “making just friends”?

Well, no. They created this app in order to challenge outmoded heterosexual dating conventions. In order to encourage women to start contact, we provide them with the option to manage the conversation. Bumble is more than just a platform for women to start conversations; it is also a platform for all users to establish safe and healthy connections.

If it’s a place to meet a potential relationship, does it mean it’s a hookup site?

Unlike other dating apps, Bumble is not renowned as a platform for hookups: Less than 4% of men and less than 1% of women on Bumble are looking for a hookup. Men are drawn to women who take the initiative and start contact: Sixty-three percent of males reported that “women making the first move” affected their decision to use Bumble.

People have asked if it’s ever a safe space to be. Is Bumble a bad online dating site to use?

Despite the fact that its photo-focused profiles have a more casual dating atmosphere, Bumble is a fantastic option for women who are concerned about their safety and privacy—as well as for men who don’t mind having women initiate contact.

Bumble Business Model

So what really made Bumble a success?

We can’t talk about the Bumble business model or question how Bumble earns money unless we first understand what makes the dating app unique and why it has achieved such widespread success. Well, Wolf Herd created this app in order to provide a safe space where women can initiate contact with other women. Remember how it was previously stated that 63 percent of men used the dating app because of this specific feature? In this way, if a man matches with a woman, only the woman will be able to message him.

How does Bumble make money?

They make good money through its paid service, which provides users with extra swipes and other extra engagements for a monthly fee. This year, Bumble generated $240 million in sales, exceeding the company’s planned revenue run rate for the first time in two years.

Bumble made $337 million in revenue in 2020, representing a 40% year-on-year rise in revenue. Bumble reported a net loss of $110 million for the fiscal year 2020. 1.2 million of Bumble’s 42 million active users are subscribers to the app’s premium services, which are available for a fee.

Who is Bumble’s intended customer base? 

Usually, it’s no surprise that most young people will probably use dating apps more than older people. Bumble’s intended customer base is one of the important things about the Bumble business model. So, when we talk about their target audience, it’s definitely young people. Bumble’s target audience is focused on young adults between the ages of 18 and 34 who are looking to make important social and professional connections. However, because Bumble was developed as a female-focused dating app, women continue to make up most of its users.

What are Bumble’s products?

The Bumble business model accommodates a service-based company rather than a product-based company. Bumble has special features that could be considered as products. Apart from the fact that the company created Bumble BFF and Bumble Bi, not only encourages friendship-building and networking, but it also offers dating chances through its matching services. Video calls to persons you are dating are also possible; this app was one of the first dating apps to include voice call and video chat features in its services when it launched earlier this year. Do you have any idea what this means? Through the platform, you have a lower chance of being catfished. In order to be certain, the Bumble business model allows you to request a phone or video call from the other person.

Details of financing

Blackstone supported the dating app by raising $2.2 billion in its initial public offering (IPO) in the United States. The initial public offering (IPO) increased the market value of the Austin, Texas-based corporation by more than $7 billion. Bumble sold 50 million shares after raising its share offering several times. The company had originally planned to sell 45 million shares at a target price range of $37-$39 per share but ended up selling 50 million shares.

Bumble business model
Bumble’s CEO, Wolf Herd

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Tinder or Bumble?

Let me tell you this, Bumble is an excellent platform for serious-minded people who are ready to get married. If you’re seeking a long-term relationship, Bumble is a better option than Tinder. There has been a marked improvement in overall match quality, and many of the women you’ll meet on the app are “meet the parents ready,” which means they are ready to be married. One of Tinder’s co-founders who sought to build a more “women-friendly” version of the popular dating application found Bumble.

Honestly, the Bumble business model has worked well for them and their customers so far. They make an immense sum of money just by creating a safe community for people who would like to meet, cultivate friendships, have professional friendships, or even have an actual hookup. 

It’s not a new idea, but they are the first to initiate a voice call on a dating app and also created the idea of a woman reaching out first. 

This makes them stand out, and it’s no surprise they are very successful. 

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