How to Submit Your App’s Latest Version to Apple’s App Store for Review


This Article was Reviewed by The Chief Editor, Godfrey

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If you’re wondering how to submit your latest app for review, read this first. Apple’s developer code of conduct outlines the process for submitting an app. Learn about the build section, Content Rights, Advertising Identifier, and more. You’ll also learn about the Xcode build archive. And don’t forget to explain your retention and deletion policies. The process can be time-consuming, but the results will be worth it.


Apple’s developer code of conduct

When submitting apps for review on the App Store, developers should follow the Developer Code of Conduct to ensure compliance with the standards. In addition to the app’s content, developers should make sure third-party SDKs are compatible with the App Store. These changes apply to both iOS and MacOS apps. Apple’s latest update to its Developer Code of Conduct has new prohibitions and clarifications, including those pertaining to prostitution, reporting crimes, and creating fake accounts.

First and foremost, it is essential to follow the guidelines regarding the app’s name, description, and metadata. App names should be short and unique. Names should not contain pricing information, terms, and conditions, or product descriptions.

Subtitles may also provide context, but should not include any unrelated content or refer to any other app. Finally, developers should not market their apps offline as being content-based. Continuing to do this can result in removal from Apple’s Developer Program.

Streaming game services are OK, but they must include games that can be downloaded directly from the App Store. “Reader” apps with free tiers are also acceptable. Apple has also made it clear that hidden features are not allowed, such as those present in Fortnite. Developers should make sure that app descriptions, screenshots, and previews reflect the core experience of the app. Providing a new version is also a good idea.

Using the App Store is no longer as easy as submitting apps to the App Store. A developer must carefully consider all aspects of their app, from content to the overall quality of the product. Apps should also follow Apple’s guidelines regarding privacy and security. Apple’s guidelines have tightened over the past few months, and developers should be aware of these guidelines to avoid having their apps rejected.

Uploading an Xcode build archive

First, you should choose a build-only device for your Xcode project. A simulator target will not work. In Xcode, click Product > Archive. The archive will be stored in the Archives organizer, which you can open from Window> Organizer. If you want, you can also choose Validate App to check if your app is ready to submit for review. Xcode performs limited automated validation, but you should review the instructions carefully.

Once you’ve done this, you should visit the App Store Connect website to upload the archive. Enter your Bundle ID and SKU, then click “Prepare For Submission”. Fill in the details of your app, including screenshots. Choose a simulator for your Xcode project. The simulator is usually named after an iPhone model or a generic iOS device. Click on the “Upload to App Store” button to submit your Xcode build archive for review.

You’ll notice that the upload process can take quite a while. It can fail if the uploading server is down, and in that case, you need to repeat the process. Fortunately, there are several ways to solve upload problems. The following list lists some of the most common issues. When you’ve finished the upload, you’ll receive a success message. This is an important step in the review process, so do it right away!

The build section on the Xcode build archive allows you to add notes about the app and its features. Besides, the reviewer can see your contact information, including your account name, if you need to get in touch with them. Lastly, you can choose to automatically release the app, which is recommended by Apple. The approval process usually takes two days. You will receive email notification of your app approval once the review process is complete.

Explaining deletion and retention policies

When submitting your app’s latest version for review, be sure to include a clear explanation of your content retention and deletion policies. These policies are designed to help your customers comply with applicable regulations. Generally, these policies cannot be modified, shortened, or removed. They are only editable within the Admin Console. Open the Admin Console, navigate to Governance, and select Retention. You can then select the appropriate retention policy and edit the text.

You should also include a privacy notice with your submission. The guidelines require you to provide a privacy notice that clearly states the purpose for collecting and using user data. Listed below are the details of what these notices must include. In addition to addressing the general intent of these guidelines, they also require developers to confirm the accuracy of privacy notices. Detailed privacy notices are necessary if you wish to gain approval from Apple’s review team.

When submitting your app’s latest version for review, you must include a clear explanation of the data retention and deletion policies. This will help your users understand your data retention and deletion policies. Apple recently updated App Store Review Guideline 5.1.1 to give users more control over their data. This update requires developers to include a link to their privacy policies. The privacy policy should describe what kind of data is collected, how it is used, and how long it will be kept.

Automatically releasing an app after approval

To ensure your app will be approved, you should always run a series of stress tests to find errors and fix them as quickly as possible. These tests are designed to break your app, which means that they are perfect for spotting flaws and bugs. You should test your app on multiple iOS devices to catch every glitch and potential issue. Also, use the TestFlight app to invite beta testers.

The next step is submitting your app to the App Marketplace for review. When it is approved, Google will publish it on its marketplace. You will get an approval status for your app, which will be displayed on the public landing page and an embeddable button. While you wait for your app to be approved, you can also assess it with the App Review Report. This report will show any existing problems with your app and include recommendations on how to fix them.

When submitting your application to the App Store, be sure to check all the guidelines. Apple typically rejects apps with common issues. To avoid rejection, make sure your app is fully complete and tested on the latest version of iOS and MacOS. It’s also helpful to check the other apps in your category. If your app is rejected for Guideline 2.1, it’s best to submit a patch to fix it before resubmitting it to the App Store.

Wrapping Up

Once your app has been approved, you can manually release it after it passes review. You can change the release time to a certain date. Alternatively, you can set an auto-release date and time for your app. To do this, simply click on the button “Release now” in the upper-right corner of the App Store’s review page. You can also choose to publish your application on a specific day or time.


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About the Chief Editor

Godfrey Ogbo, the Chief Editor and CEO of AtlanticRide, merges his environmental management expertise with extensive business experience, including in real estate. With a master's degree and a knack for engaging writing, he adeptly covers complex growth and business topics. His analytical approach and business insights enrich the blog, making it a go-to source for readers seeking thoughtful and informed content.

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