Commercial photography is the branch of photography that deals with commercial images (headshots, product images, etc.). These commercial images attract the attention of the public towards the services and products of particular brands.
A commercial photography professional can run their own business or can partner up with a particular brand. There is no dearth of cash in the commercial photography business. With great photography skills, you can earn good bucks and can fulfill your luxury dreams.
Having a good social network can be advantageous for the commercial photography business. For instance, if you are on great terms with any makeup artist, they may recommend you for the upcoming fashion shoot. Knowing people and having good connections with professionals related to your work can be helpful in getting commercial photography projects.
In this article, we will show you 8 easy steps to grow your professional commercial photography business. Also try and watch the YouTube video at the end of the article.
Professional photography is undoubtedly a great career option if you like capturing images of products and people. But the competition has grown over time.
At present, it is not easy to be in competition without trying to advertise your business. Besides outstanding photography skills and good social networks, you also need to market your photography services through various channels. If you are really serious about maximizing your income and growing your business, you can consider the following marketing strategies.
Craft Your Commercial Photography Business Website
Thinking about running a photography business without a website in the 21st century is the biggest idiocy. People spend most of their time browsing the internet, and websites play an important role in exposing your business to the web. So, to elevate your client’s base, first, you need to develop an appealing website. You can showcase your previous as well as recent work on your website. This will help the audience to know your photography style and eye.
List Your Commercial Photography Business On Google
Google listing is the free and most effective way to increase the web presence of any business. By adding your business to Google, you can grab the attention of myriad potential clients. Whenever anyone searches for “commercial photography services near me” the search engine will reflect your business name with address, phone number, and a website link.
Also, Google listing allows people to leave reviews about your services. If your customers leave a good review about your services, the probability of other people hiring you will automatically increase.
Create Your Commercial Photography Blog
The blog posts are also helpful in boosting your visibility on the internet. The more you update the blog with unique content, the more traffic will drive towards your website. Maintaining a blog for the business is the best way to strengthen search engine optimization. The unique and reliable blog posts help in grabbing new clients and keep the interest of existing clients. Blog posting is the perfect method to entice and delight viewers.
Use Social Media Platform to promote the business
In today’s time, you will rarely find anyone who doesn’t use social media accounts. Social platforms like Facebook, Instagram, and Pinterest are great ways to make more clients. You need to stay active on social media accounts daily and always answer the queries and doubts to increase engagement. By doing this, your photography services will get the attention of many people. Also, some of them will definitely hire you for their photography needs.
Join Photography Clubs
You can refine your photography skills and market your services by joining photography clubs. The membership of photography clubs allows you to meet with many other professional photographers. It would be best to share a business card with them to make good connections. This will definitely enhance your photography business.
Use Printed Marketing Materials to market your Commercial Photography Business
Besides online marketing, printed marketing material like pamphlets, brochures, and souvenirs, also plays an important role in drawing the attention of the audience. So, you can also use these marketing materials to promote your commercial photography services.
Being a commercial photographer is quite easy, however, capturing potential clients could be a bit harder. You can follow the above marketing tips to advertise your services.