Putting on perfume before taking on the day has become a habit for many people. Almost everyone wears a perfume these days, making it essential for Fragrance businesses to find effective ways to grow their perfume (fragrance) businesses.
Due to this regular increase in demand, the perfume market is expected to grow by 3.9% from 2019 to 2025. This means an upwards growth of 40.91 billion by 2025 is predicted by analysts even during the ongoing crisis.
To be a part of this growth wave, you have to stay ahead of the curve. Through promotional techniques mentioned below, you can effectively grow your fragrance business.
The number one effective way to grow perfume/fragrance businesses is to advertise. Advertise, advertise, advertise..!
Investing time and money in advertisements can yield great results for your brand awareness. Through online ads, you can ensure your Wholesale Business is being promoted to customers far and wide. Google Ads can be a vital tool in this regard to target specific demographics.
For the offline medium, you can print out flyers and brochures with your perfume’s information. If you are running a brick-and-mortar fragrance store then publishing an ad in the newspaper or running one on TV can be effective.
2. Create a Website
Having a beautifully crafted website that reflects your perfume products is quite vital. If you don’t know the procedure of making your own website, hire someone instead.
Big companies that commercially sell perfumes have attractive websites to showcase their products. A website not only promotes your merchandise effectively but let information be readily available to customers.
A website also makes the process of ordering products seamless, especially in this time of pandemic. You’ll have to make sure the website is easy to navigate and is accessible.
3. Utilize SEO Techniques
Now that you have constructed a website, your goal is to make it visible to as many people as possible. Keep in mind, if you are new to the online space, people aren’t going to look up your website specifically. You’ll have to fine-tune your website to show up in people’s searches of perfumes.
This is where SEO will greatly affect your website’s visibility. In a nutshell, Search Engine Optimization (SEO) includes a set of techniques that will optimize your website. It will let your website rank higher on search engine results among other competitors.
Better visibility means more orders from customers which directly translates to better sales. SEO is in increasingly demand nowadays and more businesses are utilizing it, why shouldn’t you?
4. Have Strong Social Media Presence
Another very effective way to grow perfume/fragrance business is to leverage social media. Social media can be your ally in growing your business exponentially. There are approximately 3.5 billion people on social media at any given time with numbers increasing rapidly.
Creating a business page on social media platforms such as Facebook can spread the word about your fragrance business much quicker.
After creating a business profile, try to be consistent in posting content there. Keep your followers informed about products and try to be casual about it. No one likes to engage with sales talk, try to improvise and use fun tones.
You don’t only have to talk about business. Posting funny videos and attractive infomercials can grab the interest of people. If they find your posts amusing, they’ll share them. The more people share your posts, the more potential customers will start pouring in.
Running paid Facebook ads is also not a bad option if push comes to shove.
5. Try Blogging
From the words of Bill Gates in an essay, “Content is king”. Blogging and content marketing strategies can help you build a customer base from scratch.
Writing informative articles about new perfumes, recommendations, and new exotic ingredients, etc. can spark interest in the minds of many. This will not only serve as a guide for your customers but also bring in new customers too.
6. Set up Discounts
Everyone loves discounts and special deals. This not only keeps your old customers loyal to your brand but also attracts new.
Offer discounts on perfumes, especially in the holiday season. Collaborate with a website that publishes deals on a daily basis, let them post your products.
Also, rewarding your loyal customers with exclusive goodies like gift vouchers is a great approach too.
7. Celebrity Endorsed Products
Another effective way to grow perfume/fragrance business is to use celebrity endorsement.
As discussed earlier, people like to trust the word of mouth, especially if it’s coming from their favorite celebrity. Try to stock up on branded perfumes that are usually endorsed by famous actors, models, or singers.
Those perfumes often get sold out because of high demand, yours will too. Once people experience a great shopping experience from your store, they’ll see you as an authentic seller. This will establish your Wholesale Marketplace as a reliable source where customers can buy fragrances in bulk. The same applies to a retail establishment as well.
These are just some of the many ways by which you can grow your business and sales exponentially. Some wholesale platforms offer built-in tools to assist you in business management. For retail businesses, having a brick & mortar shop in a bustling commercial area can do wonders in attracting customers. Other than that, try to keep only authentic perfumes and stay away from counterfeits. Best of luck!